Welcome to the VerbaCom® Negotiations Blog - The Collaborative Link - for alternative dispute individuals interested in sharing and discussing current topics relating to negotiations, collaboration, dispute/conflict resolution and mediation topics to improve skills and learn better approaches in the field.
Monday, July 26, 2010
The Power of the BATNA
“Negotiating power comes not from wealth, connections, physical strength or military might but from the attractiveness of one’s BATNA if no agreement is reached.”
I. P. Zucker